The Next Chapter of The Male Room Brotique™.
Cookeville, get ready.
Bigger Space. Bolder Brands.
We’ve loved being your go-to spot for curated men’s gear, but let’s be honest—we were starting to burst at the seams. It turns out a lot of you appreciate premium apparel, top-tier grooming essentials, and gifts that don’t suck.
So, we did what any growing business does: we leveled up.
We are officially in the space at our brand-new second location at 24 West Broad Street right in the heart of downtown Cookeville, and we are hard at work getting everything set up for you. And don't worry, Smithville—we aren't going anywhere! Our original shop is staying right where it is, but this new spot gives us a whole new playground to work with.
More Room to Roam
Our second storefront gives us the massive square footage we’ve been craving. What does that mean for you? A wide-open, premium shopping experience. No crowded racks, no holding back on inventory—just an upgraded space designed specifically for the modern man.
Expanding Your Favorites
First things first: we aren’t changing what made you love us. We are massively expanding the footprint of our staple, crowd-favorite lines at the new shop. If you're a fan of Men Don't Stink and Weatherbeard, prepare yourself—we’re bringing in an absolute haul of their legendary grooming, beard care, and soap lineups, alongside massive restocks of our own original, exclusive apparel designs.
Introducing Exciting New Brands
More space means more options. We’ve been hitting the trade circuits hard and locking down partnerships with a killer lineup of brand-new premium vendors that we’ve never been able to fit on the shelves before. From high-quality lifestyle gear and rugged accessories to premium gifts, the Cookeville location is going to feature brands you won't find anywhere else in town.
The Details:
Where: 24 West Broad Street, Cookeville, TN (Plus our original spot in Smithville!)
When: Opening July 2026
What to expect: A massive selection of premium men's goods, original apparel, and a shopping environment built for the guys.
Go Behind the Scenes
We’re currently on the ground getting the new space built out, organized, and ready for opening day. Want to see how it's all coming together? Make sure to check out the Brotique Briefs! We’ll be sharing regular behind-the-scenes update photos so you can watch the transformation happen in real time.
Keep your eyes on our socials and the blog for sneak peeks and official grand opening details. We can't wait to show you what we've been working on.
See you on Broad Street.
